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By having a better understanding of how tourists value their experience at a destination, tourism managers are able to device more effective marketing strategies and meet tourists actual needs by going above and beyond their expectations (Chen and Tsai, 2007).
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Visitor Attractions
The activities and services available at a destination are a part of branding and used to market a destination as visitors can identify a...
Sophie Byron
Mar 21, 20192 min read
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The Future of Reykjavik
According to Butler's Tourism Area Cycle a concern for Iceland could be falling into the 'Stagnation' phase of the cycle. This occurs...
Sophie Byron
Mar 19, 20192 min read
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Tourist Impacts on Iceland
The 2010 volcanic eruption of Eyjafjallajökull initiated levels of tourism in Iceland to increase. Before this not many people were aware...
Sophie Byron
Mar 19, 20194 min read
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Tourists v Locals
According to Allen et al (1988), lower levels of tourism are good for the community as they help boost the economy, but as levels...
Sophie Byron
Mar 19, 20192 min read
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Events in Reykjavik
Sadd (2009), suggests that events should be involved in an overall resort development strategy and for a constantly evolving destination,...
Sophie Byron
Mar 19, 20192 min read
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Exploring Reykjavik
On Thursday afternoon after the blue lagoon, we had some free time to explore Reykjavik and do anything else we wanted to see in the...
Sophie Byron
Mar 19, 20193 min read
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Golden Circle
I don't feel like we visited as many places as I was expecting to on the Golden Circle Trip. In fact, it should have been called the...
Sophie Byron
Mar 19, 20192 min read
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South Shore
Both the south shore and golden circle trips were not as long as expected, but this might be due to our driver being eager to get rid of...
Sophie Byron
Mar 19, 20192 min read
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Blue Lagoon
The blue lagoon was definitely the highlight of my trip! Every part of it was amazing and as expected really! When first driving up to...
Sophie Byron
Mar 19, 20192 min read
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As Cold as Ice
As expected, there was snow everywhere and it really was freezing!! When we arrived in Iceland, I didn't actually feel too bad and I...
Sophie Byron
Mar 19, 20191 min read
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Staying at the Brim Hotel
The hotel was as expected really and provided just what we needed for a 4 night stay. The rooms were rather cramped so we felt very on...
Sophie Byron
Mar 19, 20191 min read
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How expensive really was it?
After being told constantly about the ludicrous expense in Iceland I was surprisingly impressed when I was there. Whilst it is quite...
Sophie Byron
Mar 18, 20191 min read
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