top of page

​

By having a better understanding of how tourists value their experience at a destination, tourism managers are able to device more effective marketing strategies and meet tourists actual needs by going above and beyond their expectations (Chen and Tsai, 2007).

​

“WEBSITE DISCLAIMER: This entire website including all linked pages has been submitted as partial fulfilment for the degree of BA(Hons) in Events Management at the University of Central Lancashire (UCLan), Preston, UK. Specifically, this website has been submitted to module code TL2121 as an assessed undergraduate project within the School of Business. This website is meant to demonstrate expectations of Iceland as a field study visit and as a destination. Copyright of images remains with the original copyright owner”.

bottom of page